MARKETING PERFORMANCE ASSESSMENT
See where marketing is clear — and where decisions are getting harder.
An 18-question self-assessment for founders, CEOs and leadership teams who want a sharper view of the marketing system before adding more budget, tools or activity.
Directional, not diagnostic. Use the result to surface where stronger evidence, clearer ownership or deeper investigation may be useful. It does not replace a review of your market, customers, data or commercial context.
HOW TO READ THE RESULT
Look for the pattern, not just the total.
The useful signal is the difference between categories. A lower area may point to a question worth investigating before more activity is added.
Strong foundation
The area appears relatively clear and consistent. The next question is whether that strength is translating into the commercial outcome you need.
Needs attention
Some foundations exist, but inconsistency or uncertainty may be reducing decision quality or performance.
Priority to investigate
The area deserves closer review before additional budget, tools or channel activity are committed.
THE ASSESSMENT
Six areas. Three questions at a time.
Answer for what is consistently true today. The assessment is designed to help leadership surface where stronger questions or evidence may be needed next.
Positioning & Offer
- 01 Positioning & Offer
- 02 Demand & Acquisition
- 03 Digital Presence & Conversion
- 04 CRM, Sales Handoff & Follow-up
- 05 Measurement & Decision Quality
- 06 Retention & Expansion
YOUR RESULT
Your Marketing Performance Assessment
Read the pattern across categories before focusing on the overall number. This is a signal for where to investigate—not a verdict on the team.
Relative to the other areas in this self-assessment.
The lowest-scoring area is a useful place to ask better questions first.
Category breakdown
0–100 directional scoreA lower score does not automatically mean “spend more on marketing.” It means the area deserves closer investigation before more resources are committed.
WHAT HAPPENS NEXT
A score gives you a signal.
A diagnosis explains why.
If one area stands out, the next step is not automatically more marketing spend. A deeper review can determine whether the underlying constraint is positioning, offer, acquisition, conversion, sales handoff, measurement, retention or execution.